Cendyn knows the true power of data
First party data is a hotel’s most valuable asset. Unfortunately, too often that data simply sits there, getting stale, while nobody does anything with it. Our view at Cendyn is that we need to unlock the power of that data, making it actionable in an intelligent way so that data can be used to drive real business results.
Centralizing your data
Hotels have an amazing collection of data, which when stitched together, forms a digital trail of all the interactions which occurred throughout the guest lifecycle.
The bottom line impact
As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical and a key expectation of any hotel owner or management company. But what if we turned that expectation upside down? What if we focus on the bottom line impact and net operating income (NOI) instead of the top?
Fontainebleau’s Cendyn success story
The Fontainebleau Miami Beach is one of the most iconic properties on the East Coast. Why did management select Cendyn CRM and digital marketing services? Trust, simplicity and transparency.
Connectivity within the hospitality industry
As the most connected customer relationship management (CRM) solution in the hospitality industry, Cendyn works hard to continue to innovate, evolve and partner with other leaders in the industry. Piers Hughes, Cendyn’s Chief Information Officer shares his insights with us on how those integrations lay the foundations to data insight for CRM and how they enable Cendyn to continue to evolve alongside the changing landscape of the hospitality industry.
The single point of truth
Let’s get the story straight, Cendyn was the first company to offer fully integrated Hotel CRM and Data-Driven Digital Marketing solutions in the hospitality vertical, despite the occasional misstatement by industry peers who were unaware that we already implemented these strategies more than a decade ago. Over the past 20 years, we’ve successfully implemented solutions across the entire industry in more than 30,000 hotels worldwide.
3 essential components of hotel CRM
Cendyn’s Chief Sales & Marketing Officer Tim Sullivan on the three essential components of true hotel CRM. See what an enhanced guest profile looks like, learn about communication automation, and see which guest intelligence and analytics you need to measure impact across your entire enterprise.
Creating A Holistic View Of Guests
Hotel systems hold a wealth of information, but the key to making data actionable is through technology integrations. In a cohesive universe, all guest touch points are gathered in one place, providing hotels with a holistic view of guests and ending data silos. We sat down with Piers Hughes, Chief Information Officer at Cendyn, to talk about why integration is so important in today’s data-driven hotel environment.
Meet the team
Turning data into action
Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before.
- 1
- 2