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The Three Essential Components of True Hotel CRM
There is a fair amount of confusion in the hotel industry regarding CRM. If you asked five hospitality executives how they define CRM you would likely get five different answers. Some might say it was an email marketing system and others that it was a contact management system or guest engagement platform. None of these answers are wrong but they are all missing the full picture. At Cendyn/ONE we have developed our CRM platform specifically for hotels and resorts and believe that true, enterprise Hotel CRM requires three core components:
The Three Essential Components of True Hotel CRM
There is a fair amount of confusion in the hotel industry regarding CRM. If you asked five hospitality executives how they define CRM you would likely get five different answers. Some might say it was an email marketing system and others that it was a contact management system or guest engagement platform. None of these answers are wrong but they are all missing the full picture. At Cendyn/ONE we have developed our CRM platform specifically for hotels and resorts and believe that true, enterprise Hotel CRM requires three core components:
The Three Essential Components of True Hotel CRM
There is a fair amount of confusion in the hotel industry regarding CRM. If you asked five hospitality executives how they define CRM you would likely get five different answers. Some might say it was an email marketing system and others that it was a contact management system or guest engagement platform. None of these answers are wrong but they are all missing the full picture. At Cendyn/ONE we have developed our CRM platform specifically for hotels and resorts and believe that true, enterprise Hotel CRM requires three core components:
How to Drive Definite Conversations with Digital Signatures
With the world becoming more digital there has become a larger need for digital signatures to complete contracts. Learn how Cendyn’s best-of-breed hospitality electronic proposal delivery system, eProposal® with eContract™, rapidly increases conversions and ROI. Now you can send and receive completed contracts within minutes, boosting sales and driving bottom line results!
How to Drive Definite Conversations with Digital Signatures
With the world becoming more digital there has become a larger need for digital signatures to complete contracts. Learn how Cendyn’s best-of-breed hospitality electronic proposal delivery system, eProposal® with eContract™, rapidly increases conversions and ROI. Now you can send and receive completed contracts within minutes, boosting sales and driving bottom line results!
How to Drive Definite Conversations with Digital Signatures
With the world becoming more digital there has become a larger need for digital signatures to complete contracts. Learn how Cendyn’s best-of-breed hospitality electronic proposal delivery system, eProposal® with eContract™, rapidly increases conversions and ROI. Now you can send and receive completed contracts within minutes, boosting sales and driving bottom line results!