Every hotel marketer knows that targeting guests and driving interest in your hotel and your brand can be tricky. It’s a crowded market place, and you’re not just competing with hotels in your proximity, you’re also competing for that direct booking as well. It’s a lot to take on, and a lot to master. But these few smart tips to get you going with an effective digital marketing strategy will help boost your confidence in the marketplace and help you target your future guests in the right way.