Millennials Are Pushing New Trends in the Hospitality Event Landscape
Cendyn Arcaneo’s Product Development Team Shares the Newest Trends in Strategic Event Planning
2016 Trends in Event Planning Technology
Cendyn Arcaneo’s David Dvorak explains the 2016 trends in event planning technology, and what that means to planners, organizations and the overall landscape of Strategic Meetings Management programs.
Five examples of personalized data-driven interactions that cultivate loyalty
With one-to-one marketing, hoteliers can leverage Big Data to know exactly who they’re communicating with, how to communicate with them, when to communicate, and what to say – whether it’s through marketing automation or face-to-face interactions. While it might sound intimidating, it’s a lot easier than you think. Here are five simple examples that your marketing team can implement to start making a difference.
Responsive email: dos & don’ts
When it comes to designing a successful email marketing strategy for 2016, there are two very important reasons to incorporate responsive design. Reason #1 – over 50% of people use their mobile phones to check email*. Reason #2 – 80% of those people will not click on an email that doesn’t look good on their phone*. That means if you’re not designing for mobile, you’re not reaching your audience. By adhering to a “mobile first” design approach, you’ll also enjoy increased usability and guest engagement, which allows more people to interact with your brand both online and off.
Turning data into action
We live in a world of exponential data growth. Recent research from IBM suggests that 90% of all data created since the dawn of humanity has been created in just the past few years. In the digital space, the volume and speed of this data generation has created a multitude of challenges for businesses around the globe.
Compete effectively with OTAs for the same traveler with programmatic advertising
For years, hotels and resorts have been at a serious disadvantage when competing with online travel agencies (OTAs) for the same guests through their digital marketing efforts. This is particularly true of search marketing for several reasons, including:
Google ad updates – top tips
On Friday, February 19th, Google started removing the right-hand rail ads from desktop search result pages. The worldwide change was progressively rolled out last week in all languages. The new Search Engine Result Page (SERP) architecture ends up eliminating one of the main characteristics that differentiate desktop from mobile queries. It particularly affects what Google calls “highly trafficked queries,” which impacts popular travel-related searches as such “hotels in New York City.” Needless to say, this change is very important to the hotel industry, but what does it mean for you as an hotelier?