Turning data into action
Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before.
5 tips for switching to paperless events
Paperless events are becoming more popular than ever for more reasons than sustainability. With Cendyn/EVENTS getplanning®, it’s easy to incorporate event technology that will help you streamline the entire event planning process and manage paperless events!
Creating an implementation plan for new technology solutions
When searching for the right event technology partner to power your meetings and events programs, having and implementation plan in place before you sign the deal is critical. Here’s a guide to walk you through the process!
Illustrating Unique Value with Property’s Values, Tone + Voice
Learn how your property’s unique voice enhances the overall satisfaction your customers experience, and how it will set you apart from the competition.
Turn your data into action
Guest arrival is a crucial moment in the guest journey that sets the tone for the entire hotel stay. By the time a guest actually checks in, they have likely undergone a long, tiresome and sometimes irritating travel experience. At this point, their typical mindset is along the lines of, “I can’t wait to get to my room, freshen up and start unwinding”. So it is no surprise that check-in is when a lot things can go wrong. The operational challenge is not how fast you can check the guest in, but how fast you can get the guest in their room without a break-down in communication or guest experience.
Centralizing Tickets Does Not Mean You Give up Local Control
Learn the ins and outs of corporate ticket management with Cendyn/EVENTS, and ensure that you maintain local control of your tickets.
eBrochure® is changing the way the event industry does business
Gone are the days that you have to print brochures to market your property’s offerings and special events. With Cendyn/EVENTS eBrochure, you are able to create a digital brochure for each and every customer and event, always offering the most relevant information highlighting your property’s unique characteristics in a dynamic and impactful way. What’s better is that eBrochure is accessible by any mobile device!
How Cendyn Delivered Half a Billion Dollars in Direct Hotel Room Revenue in 2015
You have certainly read the articles and research showing that “consumer demand for personalization makes information the most valuable currency” and that “all travelers, regardless of age and type (business or leisure) are looking for a unique, authentic, personalized, seamless travel experience.” Guests who receive fractured, impersonal messages from a hospitality brand get easily annoyed. As a result, they start ignoring communications, tuning out brand messaging or simply unsubscribing and unfollowing the account.
The Three Essential Components of True Hotel CRM
There is a fair amount of confusion in the hotel industry regarding CRM. If you asked five hospitality executives how they define CRM you would likely get five different answers. Some might say it was an email marketing system and others that it was a contact management system or guest engagement platform. None of these answers are wrong but they are all missing the full picture. At Cendyn/ONE we have developed our CRM platform specifically for hotels and resorts and believe that true, enterprise Hotel CRM requires three core components:
How to Drive Definite Conversations with Digital Signatures
With the world becoming more digital there has become a larger need for digital signatures to complete contracts. Learn how Cendyn’s best-of-breed hospitality electronic proposal delivery system, eProposal® with eContract™, rapidly increases conversions and ROI. Now you can send and receive completed contracts within minutes, boosting sales and driving bottom line results!