Meet the team – Xundong Ding
Cendyn Chief Technology Officer Xundong Ding on being a female minority in tech, using hotel AI to improve the guest experience and advice to women entering the tech workforce.
Creative best practices for display ads
To create a successful display ad, you need to break through the distractions to create an ad experience that is engaging and hits just the right tone.
Cendyn product updates
Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations
An effective digital marketing strategy
Every hotel marketer knows that targeting guests and driving interest in your hotel and your brand can be tricky. It’s a crowded market place, and you’re not just competing with hotels in your proximity, you’re also competing for that direct booking as well. It’s a lot to take on, and a lot to master. But these few smart tips to get you going with an effective digital marketing strategy will help boost your confidence in the marketplace and help you target your future guests in the right way.
Centralizing your data
Hotels have an amazing collection of data, which when stitched together, forms a digital trail of all the interactions which occurred throughout the guest lifecycle.
Westin Azul rooftop infographic
Client showcase: Our creative services department created this original infographic for Cendyn client The Westin Austin Downtown showcasing the hotel’s iconic pool and rooftop pool bar and lounge.
Converting Guests To Loyal Brand Advocates
Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests. Using data, personalization or one-to-one marketing consists of delivering individualized messages and product offerings to current or prospective customers through the right channels at the right time.
Travel chat with Kevin Ryan – Sr. Director of Product Development
Kevin Ryan oversees all product design for Cendyn’s Ovations solution, leading our development team with implementations. See why he loves Malaysia and his secret to avoiding jet lag!
The bottom line impact
As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical and a key expectation of any hotel owner or management company. But what if we turned that expectation upside down? What if we focus on the bottom line impact and net operating income (NOI) instead of the top?
GBTA Boston 2017 highlights
It was an exciting time in Boston recently, not just because the Red Sox and Yankees had a weekend series, but because “GBTA was in town.”