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Turning data into action
We live in a world of exponential data growth. Recent research from IBM suggests that 90% of all data created since the dawn of humanity has been created in just the past few years. In the digital space, the volume and speed of this data generation has created a multitude of challenges for businesses around the globe.
Compete effectively with OTAs for the same traveler with programmatic advertising
For years, hotels and resorts have been at a serious disadvantage when competing with online travel agencies (OTAs) for the same guests through their digital marketing efforts. This is particularly true of search marketing for several reasons, including:
Compete effectively with OTAs for the same traveler with programmatic advertising
For years, hotels and resorts have been at a serious disadvantage when competing with online travel agencies (OTAs) for the same guests through their digital marketing efforts. This is particularly true of search marketing for several reasons, including:
Compete effectively with OTAs for the same traveler with programmatic advertising
For years, hotels and resorts have been at a serious disadvantage when competing with online travel agencies (OTAs) for the same guests through their digital marketing efforts. This is particularly true of search marketing for several reasons, including:
Google ad updates – top tips
On Friday, February 19th, Google started removing the right-hand rail ads from desktop search result pages. The worldwide change was progressively rolled out last week in all languages. The new Search Engine Result Page (SERP) architecture ends up eliminating one of the main characteristics that differentiate desktop from mobile queries. It particularly affects what Google calls “highly trafficked queries,” which impacts popular travel-related searches as such “hotels in New York City.” Needless to say, this change is very important to the hotel industry, but what does it mean for you as an hotelier?
Google ad updates – top tips
On Friday, February 19th, Google started removing the right-hand rail ads from desktop search result pages. The worldwide change was progressively rolled out last week in all languages. The new Search Engine Result Page (SERP) architecture ends up eliminating one of the main characteristics that differentiate desktop from mobile queries. It particularly affects what Google calls “highly trafficked queries,” which impacts popular travel-related searches as such “hotels in New York City.” Needless to say, this change is very important to the hotel industry, but what does it mean for you as an hotelier?
Google ad updates – top tips
On Friday, February 19th, Google started removing the right-hand rail ads from desktop search result pages. The worldwide change was progressively rolled out last week in all languages. The new Search Engine Result Page (SERP) architecture ends up eliminating one of the main characteristics that differentiate desktop from mobile queries. It particularly affects what Google calls “highly trafficked queries,” which impacts popular travel-related searches as such “hotels in New York City.” Needless to say, this change is very important to the hotel industry, but what does it mean for you as an hotelier?