Loyalty trends shaping hotels
The online marketplaces of the twenty-first century, together with changes to consumer lifestyles, have compelled hotels to transform the way they court customers. Guests suddenly had a voice, a very loud one, that could make or break a hotel’s image. Millennials’ demand for superior service, mobile devices and social media shook up the industry, turning everyone’s attention to loyalty.
3 essential components of hotel CRM
Cendyn’s Chief Sales & Marketing Officer Tim Sullivan on the three essential components of true hotel CRM. See what an enhanced guest profile looks like, learn about communication automation, and see which guest intelligence and analytics you need to measure impact across your entire enterprise.
3 essential components of hotel CRM
Cendyn’s Chief Sales & Marketing Officer Tim Sullivan on the three essential components of true hotel CRM. See what an enhanced guest profile looks like, learn about communication automation, and see which guest intelligence and analytics you need to measure impact across your entire enterprise.
3 essential components of hotel CRM
Cendyn’s Chief Sales & Marketing Officer Tim Sullivan on the three essential components of true hotel CRM. See what an enhanced guest profile looks like, learn about communication automation, and see which guest intelligence and analytics you need to measure impact across your entire enterprise.
Innovating with AI: predictive analytics
Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes that are at the foundation for marketing engagement and personalized product offerings.
Innovating with AI: predictive analytics
Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes that are at the foundation for marketing engagement and personalized product offerings.
Innovating with AI: predictive analytics
Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes that are at the foundation for marketing engagement and personalized product offerings.
What drives guests to be promoters?
In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes sense, a positive review would hopefully tie in with someone willing to recommend your hotel to a friend or colleague but following from that, we decided to delve a bit further – what exactly is driving your guests to be promoters or detractors? Our analytics team looked into a huge number of responses and analyzed their outcome to find some fascinating conclusions.
What drives guests to be promoters?
In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes sense, a positive review would hopefully tie in with someone willing to recommend your hotel to a friend or colleague but following from that, we decided to delve a bit further – what exactly is driving your guests to be promoters or detractors? Our analytics team looked into a huge number of responses and analyzed their outcome to find some fascinating conclusions.
What drives guests to be promoters?
In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes sense, a positive review would hopefully tie in with someone willing to recommend your hotel to a friend or colleague but following from that, we decided to delve a bit further – what exactly is driving your guests to be promoters or detractors? Our analytics team looked into a huge number of responses and analyzed their outcome to find some fascinating conclusions.