The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical and a key expectation of any hotel owner or management company. But what if we turned that expectation upside down? What if we focus on the bottom line impact and net operating income (NOI) instead of the top?

The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical and a key expectation of any hotel owner or management company. But what if we turned that expectation upside down? What if we focus on the bottom line impact and net operating income (NOI) instead of the top?

The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical and a key expectation of any hotel owner or management company. But what if we turned that expectation upside down? What if we focus on the bottom line impact and net operating income (NOI) instead of the top?

GBTA Boston 2017 highlights

It was an exciting time in Boston recently, not just because the Red Sox and Yankees had a weekend series, but because “GBTA was in town.”

GBTA Boston 2017 highlights

It was an exciting time in Boston recently, not just because the Red Sox and Yankees had a weekend series, but because “GBTA was in town.”

GBTA Boston 2017 highlights

It was an exciting time in Boston recently, not just because the Red Sox and Yankees had a weekend series, but because “GBTA was in town.”

Highlights from HITEC Toronto 2017

Big data and the start-up culture revolution have been game changers for digital marketing in the hospitality space.

Highlights from HITEC Toronto 2017

Big data and the start-up culture revolution have been game changers for digital marketing in the hospitality space.

Highlights from HITEC Toronto 2017

Big data and the start-up culture revolution have been game changers for digital marketing in the hospitality space.