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Following the announcement in November, we are delighted to announce that Cendyn and Pegasus closed their previously announced merger agreement. The newly combined company provides hoteliers with a cloud-based platform that gives hotels the tools to take control of their direct-booking channel, enhance brand loyalty, and drive profitability.
The two companies merged under the Cendyn brand, with Tim Sullivan continuing to lead Cendyn as CEO & President of the newly combined company. In addition to Sullivan’s role as the company’s CEO, Cendyn appointed Gautam Lulla as Chief Innovation Officer and Joanna Genser as Chief Enterprise Officer.
The completion of this merger is an exciting moment for Cendyn, and we believe, for the industry. As the hospitality industry recovers from the effects of the pandemic, the combination of Cendyn and Pegasus will help hoteliers achieve their critical digital transformation and automation objectives to keep up with ever-evolving consumer expectations and contain costs. With aligned values and a longstanding history in the industry, this merger solidifies our commitment to enhancing loyalty, driving demand, and boosting profitability for our customers.
We want to reiterate that this merger will not disrupt your service and support. For you, this merger brings the opportunity for scale and stability as we will be able to offer a vertically integrated technology platform that enables you to deliver on a broad range of hospitality needs.
As always, thank you for being a valued customer. If you have any questions regarding this new chapter, please do not hesitate to let me know.