20 Feb 2025
As we look back on 2024, entertainment management teams faced evolving ticketing trends that played a pivotal role in shaping how businesses interact with their ticketholders and attendees. The world of event ticketing experienced a series of exciting shifts, driven by both evolving consumer expectations and new technological innovations. From the demand for seamless digital ticketing experiences to the growing importance of real-time updates and personalized customer support, event organizers and venues had to stay ahead of the curve. One of the key enablers was the use of efficient ticket management systems, which helped streamline workflows, improve ROI, and enhance the overall customer experience. In this post, we’ll dive into the major ticketing trends our customers saw in 2024 and explore the critical benefits of implementing a robust ticket management system in today’s evolving, fast-paced environment.
Increased Fulfillment
A major shift that stood out in 2024 is that most of our clients had relatively higher fulfillment rates than previously recorded. Ticket fulfillment increased by 26.1% from 2023 – 2024 which means that Cendyn Ovations handled more ticket delivery for our clients vs. them managing the fulfillment in-house. With more fulfilment, comes higher quantities of inventory to manage. Overall, there was a significant fluctuation month-to-month in how many assets Cendyn Ovations managed throughout the year. However, this is typical when managing event tickets that are seasonal.
Increased Ticket Value
Ticket value was another key factor in the trends involving ticketing across our customers. There has been a steady incline of overall ticket prices. In 2024, there was a 4.7% increase in the total face value of tickets. This indicates a shift toward higher-value tickets or an increase in ticket price. The total face value of the tickets entered is a strong metric for assessing the financial value associated with ticket entries. Some clients reflected a high volume of more expensive tickets in 2024. This could be for many reasons as we have noticed major shifts in ticketing types. We cover this as part of our 2025 ticketing analysis coming soon.
A few additional insights
A crucial tool in this landscape is a ticket management system, which helped streamline everything from ticket sales to determining more effective ticket distribution strategies – personal use, charity donation – to make sure clients gain the most value from their assets. Putting us in the center of your business creates a more efficient process for both fans and event managers alike. Reach out to Cendyn Ovations to inquire how an effective ticket management system can enhance operational efficiency and deliver exceptional customer experience.